Sihem Benali was born and raised in Algeria. She embarked on a journey to Canada in 2003 to create a new life after the devastation of the civil war in her home country. She arrived in Canada with as little as 100$ in her pocket!
Driven by her desire to contribute, she obtained a job in the financial services industry. A natural evolution towards creating her own business slowly began to emerge as she started to sell argan oil, a natural beauty product cherished in her home country of Algeria. As interest developed in her products an opportunity to present her new Business, Biosecrets to a larger audience appeared in the form of an episode on Dragons Den.
She won the hearts of the investors on Dragons Den and raised $30 000 to expand the distribution of her product. Biosecrets is now available in 400 outlets across Canada!
Sihem Benali demonstrates that with the ingredients of courage, discipline, focus and a will to contribute you can achieve success in Canada regardless of how difficult your initial circumstances may be. She persevered and dared to dream big.
To find out more about her products visit https://www.biosecrets.com/
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Profile photo by The Globe and Mail